Just like you, we’re human too. Have you ever had a random email or phone call from someone asking if you’ve been in a car accident, had a loan in the past five years or trying to sell you website services? Ugh, us too. And we HATE that. So much so, that we would be mortified if anything like that happened to you, because of us.
If you decide to entrust us with your data we want to be ultra clear on how we will and how we won’t use that data.
When you join our email list…
When you subscribe to our email list we’ll ask you for your name and email address. We want to address you by your name rather than just ‘hey you’, that’s weird and not cool. We ask for your email address, so we can send you emails! Duh.
We will NEVER sell, trade or rent out your email address or give it to another company to use as if they acquired it themselves. We will, however, use it with third-party applications like our email service provider, MailChimp, so we can email you. We will also use it for remarketing purposes through social media for our website, products and services.
When you buy from us…
If you purchase one of our products we’ll ask you for your name, address, telephone number and email address. We don’t directly handle your payment details, these are handled by Stripe or PayPal depending on how you choose to pay. We ask for your name so we can address you by it, everyone loves the sound of their own name right? We ask for your address details and phone number so we can contact you if there are any issues with your order. Your email address…well that’s so we can send you your digital product! If any of that makes you uncomfy, you can ask for us to forget you under the General Data Protection Regulation.
We will NEVER sell, trade or rent out your details (including your address, phone number or email address) or give them to another company to use as if they acquired it themselves. We will, however, use your details with third-party applications like our email service provider, MailChimp, so we can send you your purchases along with other emails. We will also use your email address for remarketing purposes through social media.
When you browse our website…
How we use website cookies…
We love data and it’s been an integral part of us making our dream of starting our own business a reality. Using Google Analytics we’ve learned a lot about our website. We’ve discovered what content our visitors like, what pages they don’t, what products they buy, when they like to visit and many other useful bits of information. It’s important to note that this data is collected via website cookies administered by Google Analytics and no personally identifiable information is collected through this process. We may be able to understand a little bit about your characteristics, but we’ll never know who you are!
Most web browsers automatically accept cookies. If you want to stop your computer from accepting cookies from us, then follow your internet browser’s instructions on how to do this.
What we do with anonymous data…
We use anonymous Google Analytics data to improve the content of our website. If we discover that one of our blog posts is outperforming many others, we’ll come up with more content like it. If we find that people aren’t spending much time on a particular page, we’ll revamp the content to make it more useful for our visitors.
We also use anonymous data for marketing purposes. For example, if we find that most of our visitors are of a similar demographic (age, gender, location) then we may use that information to help target any advertising we do. Anonymous data can also be used for remarketing. Whilst the data is anonymous to us, website cookies can be matched back by Google.
We will NEVER sell, trade or rent out our website data.
If you navigate away from our website…
How we protect the data we collect…
Whether personally identifiable or not, we take guarding data very seriously. We use secure systems and processes to protect data against unauthorized access, alteration, disclosure or destruction. We also monitor who has access to data, how it is being stored and regularly check that it is only being used for what we’ve said we’ll use it for.
If you have any questions at all, please get in touch!
0191 645 6560
401 Aidan House
Gateshead NE8 3HU
Tyne & Wear, UK
20th March, 2019